Evaluation. Question 3.

3. What kind of media institution might distribute your media product and why?

After researching a number of romantic comedies I have found that certain distribution companies commonly occur for distributing romantic comedies. These include studio canal, paramount, universal pictures and working title.

My romcom Classmates has a target audience of around 12-25. This is classified as a teenage romcom and so the main actors involved in the film are of a similar age to the audience. This allows for the audience to be able to relate to the characters involved. Distribution companies that have famously featured well known teen romcom’s are; Paramount, with Mean girls, Angus, Thongs and Perfect Snogging. Columbia, with the teen romcom 13 going on 30. Warner brothers Pictures with A Cinderella story, and also Universal distributing the romcom Wild Child. 

Anyone of these institutions would be perfect for my teen romcom as most follow a certain storyline. All teen romcom’s include stereotypes which are extremes of certain people in a school environment. These include groups of people which collectively come together to form a certain stereotype, e.g. nerds, jocks, preppy’s. I have kept to the conventional theme of stereotypes and reasonably extreme versions of a certain type of person for my two main characters.

Universal pictures are well known to distribute a wide range of film genres. The institution has distributed a number of romantic comedies that have become very popular. These include the films It’s Complicated, Wild Child and more recently the romcom The Dilemma.

My distribution company’s are Richter scale ltd, and Madhatter productions.  I made these institutions to be my romcom’s distributers. I used Live Type to create the company indents and then used iMovie to add sound and special effects.